The study by Godovykh, Milman, and Tasci (2019) investigates various factors that influence visitors’ experiences at theme parks. It explores how different elements such as pleasure derived from the visit, time allocation for activities, perceived value, queuing quality, satisfaction, and loyalty interact to shape the overall guest experience. The research aims to pinpoint the key aspects that contribute to a memorable and satisfying day at a theme park.
Pleasure and Time Allocation
The study emphasizes the importance of the amount of pleasure visitors gain from their experience and how they choose to allocate their time across different activities. These factors are crucial in determining overall satisfaction. Visitors who enjoy a balanced mix of attractions, entertainment, and relaxation tend to report higher levels of pleasure and value their experience more positively.
Perceived Value and Queuing Quality
Perceived value is another critical factor explored in the study. It refers to the visitors’ assessment of whether the experience they received was worth the price they paid. The quality of queuing systems also plays a significant role; efficient and well-managed queues enhance visitors’ perceptions of value, reducing frustration and contributing to overall satisfaction.
Satisfaction and Loyalty
Satisfaction is found to be a key determinant of visitor loyalty. Satisfied guests are more likely to return and recommend the park to others. The study suggests that by improving the factors that lead to higher satisfaction—such as queuing quality, perceived value, and overall pleasure—theme parks can foster stronger loyalty among their visitors.
Implications for Theme Park Management
The findings provide valuable insights for theme park managers. By understanding the intricate relationships between these factors, park operators can design and manage experiences that maximize visitor satisfaction and loyalty. Enhancing the guest experience through thoughtful time management, value offerings, and queuing systems can lead to more positive outcomes for both visitors and the park.
Reference: Godovykh, M., Milman, A., & Tasci, A. (2019). Theme park experience: Factors explaining amount of pleasure from a visit, time allocation for activities, perceived value, queuing quality, satisfaction, and loyalty. Journal of Tourism and Leisure Studies, 4(2), 1.
For more detailed insights, you can access the full study through the provided link here.
