The paper by Godovykh and Baker (2022) examines the factors that affect the attractiveness of visual art in Airbnb accommodations. The study highlights how visual art contributes to the overall guest experience, influencing perceptions of space and atmosphere. By analyzing guest preferences, the researchers identify key elements that make artwork appealing, such as color, theme, and style. The findings suggest that carefully selected art can enhance the aesthetic value of Airbnb listings, potentially leading to higher guest satisfaction and increased bookings.
Visual Art as a Differentiator
The study underscores the role of visual art as a differentiator in the competitive Airbnb market. Hosts who incorporate art into their spaces can create a unique ambiance that sets their listing apart from others. The paper suggests that art not only adds to the visual appeal but also contributes to the emotional and cultural connection guests feel with the space. This connection can positively impact guests’ overall satisfaction and their likelihood to recommend the listing to others.
Factors Influencing Art Attractiveness
Key factors identified in the study that affect the attractiveness of visual art in Airbnb settings include the relevance of the art to the location, the harmony of the artwork with the interior design, and the personal tastes of the target guest demographic. The study finds that artwork that resonates with the local culture or theme of the property is particularly effective in enhancing guest experiences. Additionally, the integration of art that complements the existing décor can create a cohesive and aesthetically pleasing environment.
Practical Implications for Airbnb Hosts
For Airbnb hosts, the research offers practical insights into how to leverage visual art to improve guest experiences and differentiate their listings. By selecting artwork that aligns with the property’s theme and appeals to the target audience, hosts can create a more engaging and memorable stay for their guests. The study suggests that hosts should consider art as a strategic element of their interior design, rather than merely decorative.
Contribution to Hospitality Research
This research note contributes to the broader understanding of the role of aesthetics in hospitality and tourism management. It opens up new avenues for exploring how sensory and emotional factors, like visual art, can influence guest behavior and satisfaction. The findings encourage further research into the aesthetic elements of hospitality spaces and their impact on guest experiences.
Reference: Godovykh, M., & Baker, C. (2022). Hospitality art: A research note on the main factors affecting attractiveness of visual art in Airbnb settings. Journal of Hospitality and Tourism Management, 51, 401-405. https://doi.org/10.1016/j.jhtm.2022.04.002
You can access the full paper here.
