In his 2024 paper, “Hospitality Art Experience Model: The Effects of Visual Art on Guests’ Attitudes and Behavior,” Dr. Maksim Godovykh investigates the impact of visual art in hospitality settings on guest perceptions and actions. The study introduces the Hospitality Art Experience Model, which explains how visual art can enhance the overall guest experience, influencing emotions, satisfaction, and even spending behavior.
Art’s Role in Shaping Guest Experience
The research emphasizes that visual art in hotels, restaurants, and other hospitality environments plays a crucial role in creating a unique and memorable atmosphere. This atmosphere can significantly affect guests’ attitudes, leading to positive emotional responses and increased satisfaction with their stay. The presence of art not only enriches the aesthetic appeal of the environment but also contributes to a deeper cultural and emotional connection for guests.
Behavioral Impacts and Engagement
Godovykh’s study reveals that visual art can influence guests’ behaviors, such as their likelihood to explore more areas of the property, spend more time in communal spaces, and even make additional purchases. The model suggests that art enhances guests’ engagement with the environment, making them more inclined to interact with the space and its offerings.
Practical Implications for Hospitality Management
The findings offer practical implications for hospitality managers and designers. By carefully selecting and curating art pieces that resonate with the target audience, hospitality venues can enhance guest satisfaction and loyalty. The study encourages hotels and restaurants to consider art as a strategic element of their overall experience design, not just as decoration.
Future Directions in Hospitality Design
Looking forward, the Hospitality Art Experience Model paves the way for further research into the sensory and emotional elements of hospitality environments. The study suggests that future work could explore how different types of art—such as digital installations or interactive pieces—affect guest experiences in various contexts. This model provides a foundation for understanding the nuanced ways that art influences guest attitudes and behaviors.
Reference: Godovykh, M. (2024). Hospitality Art Experience Model: The Effects of Visual Art on Guests’ Attitudes and Behavior. Tourism and Hospitality, 5(2), 439-447. https://doi.org/10.3390/tourhosp5020023
You can access the full paper here.
