The study by Godovykh, Fyall, and Baker (2024) delves into the impact of sustainable hotel badges on guest perceptions and behaviors. It examines how sustainability certifications influence guests’ attitudes toward hotels and their booking intentions. By analyzing guest responses to sustainability labels, the researchers aimed to understand the role these badges play in shaping consumer…
The paper by Godovykh et al. (2023) explores how cleanliness information on Airbnb affects guests’ trust and their behavioral intentions amidst the COVID-19 pandemic. The study addresses the heightened concern over health and safety during this period and how providing detailed cleanliness protocols can influence consumer perceptions and decisions. Building Trust Through Transparency The findings…
The paper by Godovykh and Baker (2022) examines the factors that affect the attractiveness of visual art in Airbnb accommodations. The study highlights how visual art contributes to the overall guest experience, influencing perceptions of space and atmosphere. By analyzing guest preferences, the researchers identify key elements that make artwork appealing, such as color, theme,…
The paper by Godovykh and Baker (2022) examines how a guest’s visit status—whether they are a first-time visitor or a repeat visitor—affects their attitudes and intentions toward revisiting a theme park. The study finds that first-time visitors are generally more focused on exploring and experiencing the park’s offerings, while repeat visitors are driven by nostalgia…
