The study by Godovykh, Fyall, and Baker (2024) delves into the impact of sustainable hotel badges on guest perceptions and behaviors. It examines how sustainability certifications influence guests’ attitudes toward hotels and their booking intentions. By analyzing guest responses to sustainability labels, the researchers aimed to understand the role these badges play in shaping consumer…
The paper by Godovykh et al. (2023) explores how cleanliness information on Airbnb affects guests’ trust and their behavioral intentions amidst the COVID-19 pandemic. The study addresses the heightened concern over health and safety during this period and how providing detailed cleanliness protocols can influence consumer perceptions and decisions. Building Trust Through Transparency The findings…
The study by Godovykh and Tasci (2021) delves into the significant role that emotions experienced after a visit play in shaping tourists’ loyalty to a destination. The research highlights that emotions are not only important during the visit but also continue to influence perceptions and decisions after travelers return home. These post-visit emotions are crucial…
