Comparing Virtual and Face-to-Face Events
The study by Godovykh et al. (2022) investigates how the type of event—virtual versus face-to-face—affects attendees’ attitudes and behavioral intentions. In response to the COVID-19 pandemic, many events shifted online, prompting the need to understand how these different formats impact participants’ experiences and future actions. Attendee Attitudes and Preferences The research reveals that face-to-face events…