In the chapter titled “Measuring Affective Components of Customer Experience: Conceptual and Methodological Issues”, Maksim Godovykh (2022) delves into the complexities of understanding and measuring the emotional aspects of customer experiences in the tourism industry. The chapter emphasizes that affective components—such as emotions and moods—play a crucial role in shaping customer experiences and their subsequent…
IMEX in Frankfurt is the largest trade show in Europe for the meetings and events industry that brings together global event planners, buyers and suppliers with significant buying power. Website: https://www.imex-frankfurt.com/
The paper by Godovykh and Baker (2022) examines the factors that affect the attractiveness of visual art in Airbnb accommodations. The study highlights how visual art contributes to the overall guest experience, influencing perceptions of space and atmosphere. By analyzing guest preferences, the researchers identify key elements that make artwork appealing, such as color, theme,…
The Global Tourism Forum, or GTF for short, is an international collaboration platform focused on addressing the challenges for the travel industry. Combining the joint efforts of government agencies, industry stakeholders and academia, GTF strives to achieve sustainable development models for emerging travel markets, as well as devising strategies to ensure tourism growth. Website: https://www.globaltourismforum.org/
The paper by Godovykh and Baker (2022) examines how a guest’s visit status—whether they are a first-time visitor or a repeat visitor—affects their attitudes and intentions toward revisiting a theme park. The study finds that first-time visitors are generally more focused on exploring and experiencing the park’s offerings, while repeat visitors are driven by nostalgia…
The paper by Godovykh and Tasci (2022) focuses on the development and validation of a scale to measure personality changes in tourists following transformative travel experiences. The study aims to understand how certain travel experiences lead to significant changes in a traveler’s personality, such as increased openness, empathy, or resilience. Methodology and Scale Development The…
The study by Godovykh et al. (2022) investigates how the type of event—virtual versus face-to-face—affects attendees’ attitudes and behavioral intentions. In response to the COVID-19 pandemic, many events shifted online, prompting the need to understand how these different formats impact participants’ experiences and future actions. Attendee Attitudes and Preferences The research reveals that face-to-face events…
The paper by Godovykh, Ridderstaat, Baker, and Fyall (2021) explores the profound impact of COVID-19 statistics and media coverage on public attitudes toward tourism. The study reveals that as COVID-19 cases surged and media coverage intensified, public trust in the safety of tourism significantly declined. This negative perception was driven by widespread fear and uncertainty,…
