Exploring Personality Change through Transformative Travel

The paper by Godovykh and Tasci (2022) focuses on the development and validation of a scale to measure personality changes in tourists following transformative travel experiences. The study aims to understand how certain travel experiences lead to significant changes in a traveler’s personality, such as increased openness, empathy, or resilience. Methodology and Scale Development The…

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Comparing Virtual and Face-to-Face Events

The study by Godovykh et al. (2022) investigates how the type of event—virtual versus face-to-face—affects attendees’ attitudes and behavioral intentions. In response to the COVID-19 pandemic, many events shifted online, prompting the need to understand how these different formats impact participants’ experiences and future actions. Attendee Attitudes and Preferences The research reveals that face-to-face events…

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Attitudes Toward Tourism: Social Media Sentiment Analysis

The paper by Godovykh, Ridderstaat, Baker, and Fyall (2021) explores the profound impact of COVID-19 statistics and media coverage on public attitudes toward tourism. The study reveals that as COVID-19 cases surged and media coverage intensified, public trust in the safety of tourism significantly declined. This negative perception was driven by widespread fear and uncertainty,…

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Satisfaction vs Experienced Utility

The paper by Godovykh and Tasci (2020) examines the distinction between two key concepts in tourism: satisfaction and experienced utility. Satisfaction traditionally refers to a tourist’s evaluation of a travel experience based on expectations and outcomes, while experienced utility captures the actual pleasure or discomfort experienced during the trip. The authors argue that focusing solely…

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Direct and Indirect Impacts of Tourism

The study by Godovykh, Fyall, and Ridderstaat (2022) explores how tourism affects the health of local communities, both directly and indirectly. The authors investigate a range of impacts, including the benefits of economic growth and improved healthcare infrastructure, alongside potential negative effects like stress, pollution, and social disruption. By analyzing various case studies, the paper…

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Defining Customer Experience in Tourism

The paper by Godovykh and Tasci (2020) provides a comprehensive review of the concept of customer experience in tourism, exploring its definitions, components, and measurements. The study aims to clarify the often ambiguous and overlapping definitions of customer experience by reviewing various perspectives from existing literature. It emphasizes that understanding customer experience is crucial for…

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Health Risk Perceptions in Tourism

The COVID-19 pandemic has drastically changed the landscape of global tourism, with health risk perceptions becoming a critical factor in travel decisions. A recent study published in the Tourism Review explores the antecedents and outcomes of these perceptions, offering valuable insights into how travelers’ fears and concerns shape their behavior. The study highlights that understanding…

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VR in Tourism

The paper by Godovykh, Baker, and Fyall (2022) delves into the emerging role of Virtual Reality (VR) in tourism, particularly highlighted by the challenges and opportunities presented during and after the COVID-19 pandemic. As physical travel faced unprecedented restrictions, VR emerged as a viable alternative, enabling people to experience destinations from the comfort of their…

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Understanding Post-Visit Emotions

The study by Godovykh and Tasci (2021) delves into the significant role that emotions experienced after a visit play in shaping tourists’ loyalty to a destination. The research highlights that emotions are not only important during the visit but also continue to influence perceptions and decisions after travelers return home. These post-visit emotions are crucial…

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