Technology Archives - Tourism Impacts

Measuring the Affective Components of Customer Experience

Tourism Impacts1 year ago5 months ago04 mins

In the chapter titled “Measuring Affective Components of Customer Experience: Conceptual and Methodological Issues”, Maksim Godovykh (2022) delves into the complexities of understanding and measuring the emotional aspects of customer experiences in the tourism industry. The chapter emphasizes that affective components—such as emotions and moods—play a crucial role in shaping customer experiences and their subsequent…

VR in Tourism

Tourism Impacts3 years ago5 months ago05 mins

The paper by Godovykh, Baker, and Fyall (2022) delves into the emerging role of Virtual Reality (VR) in tourism, particularly highlighted by the challenges and opportunities presented during and after the COVID-19 pandemic. As physical travel faced unprecedented restrictions, VR emerged as a viable alternative, enabling people to experience destinations from the comfort of their…